SaaS Product Design
Talent Recruitment & Employee Training
Project Overview
Overview
Designed and delivered two whitelabel SaaS solutions for enterprise clients in the healthcare and manufacturing sectors to:
1. Transform talent recruitment through a dynamic, gamified mobile journey for trainees.
2. Reinforce company culture via an interactive internal training platform for employees.
Role: Product Designer | Gamified Mobile & Web Solutions for Employer Branding and Internal Engagement
Key Contributions: End-to-end product design, accessibility-focused UX, client-branded whitelabeling, and cross-functional collaboration
Case 1: Global Healthcare Leader – Trainee Program
Challenges
Accelerated timeline
Compress a 3-month design process into 6 weeks.
Cultural immersion
Communicate 100+ years of company history and values in a 15-minute candidate experience.
Brand compliance
Strict adherence to visual guidelines while ensuring mobile accessibility.
Solutions
Gamified Mobile Platform
• Designed interactive modules combining video storytelling, animated timelines, and scenario-based quizzes.
• Implemented a "learning checkpoints" system to assess cultural fit through behavioral questions.
•Created whitelabel UI components allowing quick rebranding for future programs
Process Improvements
• Pioneered a "design-dev parallel workflow" to cut approval time by 40%.
• Introduced standardized prototype templates for faster client presentations
Outcomes
• NPS of the experience over 80!
• High rate of successul cultural fit for trainees.
Case 2: Industrial Manufacturing Leader – Employee Engagement
Challenges
Diverse workforce
Design for users ranging from factory workers to executives
Low digital literacy
60% of users had never completed digital training.
Content drip
Monthly releases over 12 months requiring consistent UX.
Modular Training System
• Developed a "video-first" approach with optional text transcripts for accessibility
• Created bite-sized learning modules (<5 mins) with progress-saving functionality.
• Designed a tiered reward system (badges, leaderboards) to boost completion rates.
Process Improvements
• Implemented WCAG 2.1 AA standards for color contrast and navigation.
• Simplified UI with icon-based navigation and minimal text inputs
Outcomes
• 78% sustained monthly engagement (industry avg: 45%).
• Reduced support queries by 60% through intuitive error prevention.
Design Process & Impact
My role
As the sole Product Designer on both projects:
• Conducted stakeholder workshops to align on success metrics.
• Created all UX flows, wireframes, and high-fidelity prototypes (Figma).
• Managed design handoff and QA with development teams
Iterated based on user testing with real candidates/employees.
Key Takeaways
• Whitelabel Wisdom: Developed a library of 50+ reusable components that reduced future project ramp-up time by 65%.
• Inclusivity as Default: Proved accessible design could coexist with brand requirements.
• Client Management: Learned to build "decision buffers" into timelines for slower-moving stakeholders.
Let's Talk! 😊
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