Pixel â Fintech StartUp
Empowering Microentrepreneurs with Smarter Financial Management
Project Overview
Pixel is a fintech startup I co-founded to empower microentrepreneurs by simplifying financial management through open banking technologies.
Born in the post-COVID-19 context, Pixel addresses a critical need: as the pandemic led to widespread job losses in Brazil, the number of self-employed individuals and microentrepreneurs grew.
Many of these small business owners struggle with tracking expenses, managing cash flow, and accessing financial insights.
Pixel provides an intuitive platform that leverages open banking to deliver real-time financial data, actionable insights, and tools tailored to their needs, helping them thrive in a challenging economy.
Role: Co-Founder, Product Designer, and Strategist
Key Skills Demonstrated: Market Research, UX/UI Design, Customer Research, A/B Testing, MVP Development, Open Banking Integration.
My Contributions
Market Research
Conducted in-depth analysis of the fintech landscape, identifying gaps in services for microentrepreneurs. Analyzed competitors and emerging trends in open banking to position Pixel as a unique solution.
Customer Research
Engaged directly with microentrepreneurs to understand their pain points, financial behaviors, and needs. Conducted interviews, surveys, and usability tests to gather actionable insights.
UX/UI Design
Designed a user-centric interface that simplifies complex financial data into digestible insights. Created wireframes, prototypes, and high-fidelity designs using Figma, prioritizing ease of use and accessibility.
MVP Development & A/B Testing
Built and launched a Wizard of Oz MVP to test core functionalities with real customers. Simulated backend processes manually to validate the concept before full development. Conducted A/B testing to refine key features, such as dashboard layouts and the most useful metrics, ensuring optimal user engagement.
Customer Feedback Integration
Actively incorporated user feedback into iterative design and development cycles, ensuring the product evolved to meet real-world needs. And they loved participating and seeing the progress! đ
Open Banking Integration
Collaborated with developers to integrate open banking APIs, enabling seamless access to financial data and insights for users.
Challenges and Solutions
Financial literacy
Challenge: Microentrepreneurs often have limited financial literacy, making it difficult to design a platform that is both powerful and easy to use.
Solution: I focused on creating a minimalist design with clear visualizations and guided workflows. Through iterative testing and feedback, we simplified complex financial concepts into actionable steps.
Building trust
Challenge: Building trust in a new fintech product, especially one handling sensitive financial data.
Solution: We prioritized transparency and security in our design and messaging. By integrating open banking APIs, we ensured data accuracy and compliance with regulatory standards.
Results and Impact
âą Successfully launched Pixel's MVP, acquiring 8 active users during the initial testing phase, with 6 declaring the platform essential for their business management.
âą Enabled microentrepreneurs to gain better control over their finances, with one customerâa burger shop ownerâreporting increased negotiating power with suppliers due to the detailed financial metrics provided by Pixel.
âą Improved financial visibility and decision-making for users, with many reporting better cash flow management and cost savings.
Let's Talk! đ
Interested in learning more about Pixel or collaborating on a similar project? Letâs connect!