Product Designer
Joana Pinheiro

Hi, I’m Joana Pinheiro – Product Designer, Web Designer, SEO Manager & CRO Specialist.

I create high-converting experiences that are visually appealing, user-friendly, and optimized for growth.

Let's talk!

About me

• Product Designer with 7+ years of experience.

• Specialist in web design focused on CRO (Conversion Rate Optimization).

• Skilled in SEO-driven UI/UX strategies to boost visibility and performance.

• Data-informed design approach with a strong foundation in usability and business goals.

• Passionate about creating intuitive digital experiences that convert and scale.

Skills & Expertise

Product Design

End-to-end UX/UI design,  Design systems & whitelabeling, User research & testing, Agile collaboration.

Tools: Figma, Adobe XD, Sketch, Jira, Notion

Web Design

Responsive design (Mobile-first), CMS customization (WordPress, Webflow), Landing page optimization, UI component libraries.

Tools: Webflow, WordPress, Adobe Creative Suite (PS/AI).

CRO Optimization

A/B Testing, Landing Pages, Funnel Analysis, Heatmap, UX Writing for conversions

Tools: Hotjar, Google Optimize, Microsoft Clarity, Google Analytics

SEO Management

Keyword Research, Technical SEO, On-Page Optimization, Local SEO

Tools: Ahrefs, SEMrush, Google Search Console, Wincher, Google Analytics, ChatGPT (for content ideation)

Curious about how I solve design challenges?

Explore my Case Studies to see real projects and results.

Explore

Let's talk! ☺️

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